The writing is on the wall … if you can’t find your web site on the initial page of the search results when a potential customer is trying to find Salon Service services or products your web site is basically invisible. More than likely you are not producing any new leads for prospective employees either.
Lots of people spend hundreds of dollars every year to get their hair done. But, that doesn’t change that salons are up against some seriously stiff competitors when trying to attract new consumers.
And if you haven’t accepted digital advertising and marketing yet to market your hair or nail salon – as well as utilized Facebook advertisements – you are missing out on the solitary largest possibility to setting up a local lead gen campaign to get prospective customers. Get ready to alter the way you obtain brand-new customers forever.
The majority of beauty parlor rely upon word-of-mouth advertising, handing out calling card, Groupon, and old-school strategies like conventional print marketing with promo code provides through outlets like Valpak, Moneymailer or similar in your area focused print magazines.
Consider how much you could alter your life as well as business with a steady stream of brand-new Hair Salon leads … You could be a huge success in a brief time period.
The secret to creating a stable stream of leads (and also new customers) ALL year-round is through regular beauty salon ads– including beauty salon postcard advertising.
Numerous salons skip this step when dealing with different beauty parlor marketing strategies– yet it a very important part of why they stay little and also do not create enough leads to grow their business.
Customizing your Facebook Page is one more terrific way to bring even more Hair Salon Leads to your service. Running contests with prizes, whether that be a $25 gift card to your establishment or a discount on an special service or holiday centered gift, your customers will certainly enjoy the convenience of being able to enter or get the promotion while on Facebook.
A hot new trend is to post content such as hair inspiration, how to tutorials and guides or engaging content related to your service that is offered in a short, easy to check out style.
Having multiple offers to target each department of you salon is also key. So, if your company supplies hair, nails, massage and health club solutions, offer one deal related to each service kind.
You can match your Facebook advertisement’s special offer as well as design keeping that of your salon postcard advertising project.
I recommend running Facebook ads at the exact same time you’re running your beauty salon postcard advertising campaign.
Another way to produce more leads is to develop a website devoted to generating leads. Be sure to have your contact information readily available with a link on each page.
Existing customers are not just a source for present company, yet additionally for recommendations– which are essentially COST-FREE leads.
It’s essential to stay in front of these clients so they always think to visit your salon when they need something.But rather than emailing and calling them each and every single day, you could utilize email advertising and marketing to instantly follow up with this lead for you. In a free e-mail marketing software, such as MailChimp for instance, you could establish an easy campaign to instantly email leads to make sure that you’re continuously connecting to them.
Make Friends with your local Chamber of commerce. They typically have a list of people who have just moved to the area. By automatically mailing to all the new movers in your area, your company can just receive a stable stream of new consumers who need your services.
Many of those people require nearby hair salon and health spa solutions!
Or you can pay for leads.
With Google Pay-Per-Click (PPC) advertising and marketing, your salon advertising and marketing shows up above both the Google Maps results AND the organic listings when individuals search for your services.
When someone googles for charm services like your own (and even for YOUR business straight), one of the very first things Google shows them is your Google company listing (like the one above).
Competitors is intense in the marketplace (nail, beauty salons, spas, hairdressers). Just as important as obtaining a steady stream of brand-new customers through marketing and online advertising, is keeping them! Be sure to WOW the clients when they come through your door to ensure a long and successful career in the salon business.